Overview:
Pet wellness is full of bland, clinical brands. Spacedog Shroomery changes the narrative with a psychedelic + smoke-shop inspired mushroom food topper brand for dogs. It takes the serious science of functional mushrooms and wraps it in a playful, street-culture identity that dog owners can’t ignore on the self. This isn’t just health food for dogs, it’s a brand owners love to display and share.
1. Brand Story & Identity
Challenge: Pet supplements feel sterile, repetitive, and boring.
Strategy & Execution:
• Created a psychedelic-but-safe brand identity: smoke-shop aesthetics reimagined for dogs.
• Gave the brand a tongue-in-cheek voice: witty, trippy, and conspiratorial, while always rooted in real health benefits.
• Built a universe around the “Spacedog”: a loyal cosmic canine, guiding pups through the wellness multiverse.
• Wrote narrative-driven copy for packaging and customer touchpoints.
Result: Pet parents don’t just see a supplement, they see a cosmic adventure in a bag.
2. Merch & Brand Extension Concepting
Challenge: Pet wellness brands rarely inspire culture, community, or collectability.
Strategy & Execution:
• Designed stoner-shop–style merch: shirts, enamel pins and stickers.
• Made merch feel like cosmic contraband — fun, funky, and exclusive.
• Tied drops to product lore: each piece looks like it came from the Spacedog’s interstellar journeys.
• Positioned merch as part of the lifestyle, not just an add-on.
Result: Fans don’t just buy health for their dogs, they buy into a culture-rich universe.
3. Campaign & Customer Experience Ideation
Challenge: Pet supplements usually market on boring health claims that fail to stand out.
Strategy & Execution:
• Concepted psychedelic-inspired campaigns.
• Poster drops.
• Sticker campaigns in coffee shops and smoke shops for crossover cultural clout.
• Pop-up “Shroom Stands” at dog parks and festivals, handing out samples.
• Limited-edition blends tied to cosmic adventures.
• Direct customer touchpoints: packaging, unboxing experiences, newsletters, and merch drops.
Result: A boring “functional mushroom topper” becomes a cult-favorite lifestyle brand for dog lovers who want health wrapped in humor, style, and counterculture edge.