Work

Client: Supreme Packaging

Project scope: Build Supreme Packaging’s brand to reflect its fun, whimsical and customer-first values. This included a new logo, a revamped website & catalog with the company’s core values prominently stated, a customer appreciation program, engaging promotions, customized cartoon images for the website & print promos, and debt collection letters with a friendly twist to keep their customers happy even in the most awkward moments.

Logo of Supreme Packaging Supplies Ltd. featuring a black elephant with a red crown on its head, and the company name in bold black font below. The tagline 'passionate about packaging' appears beneath in red text.
Warehouse scene with employees working among shelves filled with boxes and supplies, including janitorial, safety, and packaging materials. Labels like 'Packing Slip Envelopes', 'Polybags', and 'Tape' are visible. Workers are operating a forklift, inspecting supplies, and working at desks.
A close-up of a happy golden retriever dog with a friendly expression, looking directly at the camera.
An owl with large eyes perched on a tree branch, with humorous overlaid text about past-due invoices and an email address.
A smiling black and white cow in a grassy field with mountains and a blue sky in the background, with text overlaid.

Brand: Spacedog Brewing

Project scope: Create a fun, atypical dog treat company and develop its name, brand and products. The resulting brand was a bone broth company with a focus on all-natural, healthy, preservative-free premium drinks for dogs, with the look & feel of a craft beer brewery.

A cartoon dog with a green body and head, wearing a purple space suit with blue accents, sitting on the moon with Earth and a planet with rings in the background, and a UFO flying nearby. Text below reads "Spacedog Brewing" and "craft bone broth for dogs."
Four cans of Spacedog Brewing craft bone broth for dogs, with two labeled Cosmic Chicken Bock and two labeled Bionic Beef IPA, featuring space-themed cartoon illustrations of a dog in a space suit, ufos, planets, and chickens.
Six cans of Bionic Beef IPA craft beer with space-themed label design, featuring a cartoon dog in a space suit, planets, and a flying saucer, produced by Spacedog Brewing.
Six cans of Spacedog Brewing Cosmic Chicken BoCK craft bone broth for dogs on a reflective white surface with a white background.

Brand: No Cats Allowed

Project scope: Create a name & brand for a dog treat & toy subscription-based delivery service. The resulting brand was a comical secret tree-house style club for dogs.

Graphic design with the text 'No Cats Allowed' and a black silhouette of a cat inside a red prohibition sign.
Cartoon dogs and a cat outside a dog-friendly house with a sign that says 'No Cats Allowed.' The animals appear to be talking or arguing.
A cartoon cat is sitting just outside a wooden cage with a sign that says 'No Cats Allowed,' while a purple dog is peeking out of a small door in the cage, looking unimpressed. The cat in the cage has a slightly annoyed expression as it looks at the dog.

This is just a break to point out the obvious that I absolutely love dogs and I welcome all dog related projects!

Brand: K9water

Project scope: Name & create a vitamin-enhanced beverage brand for dogs - think ‘Vitaminwater for dogs’. Three separate formulations were developed to address different health benefits, and their flavors & colors were developed naturally.

Logo with a smiling dog behind a water droplet and the text 'K9 Water' in bold letters.
Three bottles of K9 Water flavored dog water beverages with different flavors and labels, including Berry Bliss, Apple Attack, and Pumpkin Party.
Cute cartoon of a happy dog with its tongue out, sitting in front of a blue water droplet background.

Brand: Zombiebin

Project scope: Create a name, tagline & logo for a reusable moving box company, with strength and durability at its core. The result was a fun zombie theme to play on the near-impossible-to-kill stereotype that zombies have.

A cartoon zombie with green skin and tattered clothes is hunched over a moving box with a goofy face, drooling and drooping. The image is a humorous illustration with the caption "ZOMBIEBIN" and the tagline "moving boxes that just don't die."

Client: Robkin Holdings

Project scope: Create a logo for a real estate holdings company to portray class, elegance and sophistication.

The logo of Rhodes University, featuring a shield with the initials R and H, gold and navy blue colors, and the university's name underneath.

Client: Tylenol

Project scope: Create a print ad series to convey the difference between Tylenol Regular Strength and Tylenol Extra Strength.

Client: Duplo

Project scope: Create a short ad series to encapsulate the company’s tagline “imagination comes to life.”

Client: Coleman

Project scope: Create an ad series to creatively demonstrate why vacationers should consider camping instead of hotel lodging.

Client: CONAN

Project scope: Create a print ad series to inform fans of CONAN’S new television station and time.

Client: Volkswagen

Project scope: Create a mini series to bring awareness to the new Volkswagen Beetle.

Client: Greenpeace

Project scope: Create a magazine print ad to bring awareness to the growing threat of man-made contaminants polluting our air.

Client: Preparation H

Project scope: Create a one-off magazine print ad to promote the benefits of using Preparation H.